May AR Manipulate Users Subconsciously?

Asimov’s first law states: A robot may not injure a human being or, through inaction, allow a human being to come to harm. The increasing capabilities or AR now allow changing reality insofar that the reality may be perceived differently. Situations can be hidden or changed in appearance. This raises the question whether computer systems and AR may have the right to alter the reality and – if so – under which circumstances. Some examples are discussed to illustrate the spectrum of application and to build a foundation for further investigation now incorporating aspects of morality.